Over the next year or two we want to reach out to a broader and more diverse community and continue to put maximum effort into our fund-raising work.
We see digital marketing as a key enabler, but it can be confusing area, particularly if, like me, you don’t know very much about it!
So, take a quick look through the following bullet points…..and if you can tick off a few, you could be just the person we need to help us;
- Understand digital marketing jargon, the key channels and how they work
- How to put together a basic digital marketing strategy
- How to define and monitor KPIs for our online marketing activity
- Running successful SEO campaigns
- Paid search with AdWords and Bing Ads
- Social Media advertising in a “theatre” context
- Plan our email marketing campaigns
- Analytics (i.e.) what to measure and how to improve performance
If you think you could spare a few hours a month to help us, or know of someone who could, please email me or call 07766 826 258 for a chat?
Many thanks
Bruce Wallace