Digital Marketing – can you help us?

Over the next year or two we want to reach out to a broader and more diverse community and continue to put maximum effort into our fund-raising work.

We see digital marketing as a key enabler, but it can be confusing area, particularly if, like me, you don’t know very much about it!

So, take a quick look through the following bullet points…..and if you can tick off a few, you could be just the person we need to help us;

  • Understand digital marketing jargon, the key channels and how they work
  • How to put together a basic digital marketing strategy
  • How to define and monitor KPIs for our online marketing activity
  • Running successful SEO campaigns
  • Paid search with AdWords and Bing Ads
  • Social Media advertising in a “theatre” context
  • Plan our email marketing campaigns
  • Analytics (i.e.) what to measure and how to improve performance

If you think you could spare a few hours a month to help us, or know of someone who could, please email me or call 07766 826 258 for a chat?

Many thanks

Bruce Wallace

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